Secular
California Ease Meets Italian-Inspired Design
Embrace the essence of Secular at 25 South Boutiques—a brand born in Malibu, born from breezy beach living and refined city sensibilities. Crafted in small batches in Los Angeles, using luxurious Italian and Japanese cotton poplins and natural fibers, Secular’s resortwear brings a relaxed elegance to your wardrobe. Each piece whispers of sunlit afternoons and effortless polish.
From soft button-down shirts with oversized proportions to flowing dresses with subtle structure, Secular redefines the shirting trend with minimalist appeal and elevated comfort. The pieces offer a seamless transition—from a sunrise stroll to a sunset dinner—embodying California’s laid-back sophistication with Italian-inspired tailoring.
Thoughtful Details, Fresh Comfort
Discover tops and shirting with thoughtful touches: soft-drape fabrics, breathable cotton blends, and a tailored yet free-form silhouette that moves with you. Whether you're seeking breezy staples or standout separates that feel grounded and stylish, these pieces deliver that “just-right” balance. Lines are clean, textures whisper quality, and the fit invites calm confidence.
Secular stands for serenity in style—wardrobe essentials that feel as timeless as they look. Expect garments woven with intention, designed without pretense, perfect for everyday ease or refined escapism. Your closet deserves resortwear with soul, and Secular brings it in chic simplicity.