Scarlett Poppies
Handcrafted Boho Resortwear That Moves with You
Step into the world of Scarlett Poppies at 25 South Boutiques—where Scandinavian-minimalist design meets the soulful artistry of Indian embroidery. Founded in 2019 by Linda Augustsson, this label harmoniously blends timeless elegance with sun-kissed ease, offering resort and ready-to-wear pieces that feel as light as they look.
From fluttering resort dresses and embroidered tunics to breezy jumpsuits, flowing kaftans, and chic kimonos, each piece is woven from natural fibers—cotton, linen, silk, and viscose—chosen for their breathability, comfort, and sustainability. Scarlett Poppies creates clothing meant to travel, to rest in sunlit wardrobes, and to last through seasons with ease.
Embroidery, Ease & Everyday Escape
Imagine stepping into sunlight wearing embroidered midi dresses that whisper stories of craftsmanship—or layering a lightweight kimono over your getaway ensemble. These pieces offer effortless statement with gentle movement, delicate ruffles, tonal florals, and handcrafted charm. Designed for free-spirited women who value style and soul, this collection brings seasonal ease and artisanal elegance to modern dressing.
Scarlett Poppies isn’t just fashion—it’s a mood. Each garment radiates quiet confidence, heritage, and joy, crafted in conscientious ways that celebrate craftsmanship and the artisans behind it. Embrace vacation-ready style that transcends the destination—pieces you’ll reach for season after season.
