Principle Denim
Rooted in American authenticity, Principle Denim is a Los Angeles-based brand that embodies premium denim made with soul. Built on three decades of deep denim expertise, this collection delivers jeans crafted with rock-and-roll spirit, precision tailoring, and a commitment to sustainable practices.
Designers source the world’s finest fabrics, then shape them into jeans with modern fits and washes that feel genuine—whether you're slipping into high-rise skinnies, flared "Player" button-fly styles, cropped “Gem” slits, or soft corduroy “Mamma Mia” silhouettes. Shape retention, carefully distanced washes, and subtly raw hems define the feel of these everyday treasures.
Denim Designed for Fit, Feel, and Focus
Each pair reflects attentive cuts, soft stretch, and nuanced washes—distilled into wearable freedom with a hint of cool.
Sustainability Meets Downtown Edge
From ethically sourced fabrics to mindful production in LA, Principle Denim merges refined ease with thoughtful design that respects both environment and silhouette.
Imagine the confidence of wearing jeans that blend sculpted comfort with unexpected details: a raw-edged cropped flare that mixes polish and ease, or a sleek skinny mid-rise that moves like second skin. Whether styled with boots, sneakers, or heels, each pair lifts everyday rhythm into precision-forged style.
This collection isn’t about fleeting trends—it’s about wardrobe staples that make you feel grounded, authentic, and undeniably cool. Principle Denim at 25 South combines craftsmanship with wearability, designed for the modern woman who values both style and substance.
